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American political consultant

Alfredo J. "Freddy” Balsera is an American political consultant, founder of Balsera Communications,^[1] who served as Hispanic Media Advisor for Barack Obama^[2] during the latter's presidential campaigns in 2008 and 2012 as well as other Democratic party campaigns.

Early life and education

Balsera was born in Miami.^[3] He graduated from South Miami High School. After graduating high school he went on to attend Barry University.^[4]

Career

Balsera started his career as Alex Penelas' finance manager during the latter's mayoral campaign in 1995.

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When Penelas won the race for mayor of Miami-Dade County, Balsera was appointed Mayor's Aide for Intergovernmental and Political Affairs. He went on to become Staff Director for the Mayor's Marketing Council in 1997. After having served Penelas during his first four-year term, Balsera went into the private sector and founded Balsera Communica