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A decade has passed since the tragic death of legendary singer Whitney Houston. By her untimely passing at 48, through drowning in a Los Angeles hotel, Houston had created a great legacy.
It’s one her former manager wants to see become a lasting one. In an attempt to keep her estate alive, Houston’s sister-in-law Pat Houston decided to collaborate with Primary Wave marketer, putting that partnership in position to strengthen her assets.
According to Billboard both Houston and Primary Wave, “Announced a partnership giving the company a 50% stake in Whitney’s assets.” This includes, “Her publishing, master recording revenue, name, likeness and brand – in a deal that valued the estate at $14 million.”
This notion was formed in 2019, and has since “quadrupled the estate’s fortunes – a figure it hopes will only explode further after a series of projects that will begin to roll out this [2022] fall.”
In an interview with the magazine, Pat revealed what inspired her